The building is the decision.
Buyers judge the apartment, but most of the long term risk sits with the building. A worked exhibit on two identical apartments in two different buildings, and the five questions to ask before an offer.
Insight and opportunity, New York City
The Decision
Gap
Almost no one is short of information. Most people are short of a decision. This is a brief written to close that distance from both sides. Insight is what the data shows, sourced and dated, so you can check me. Opportunity is what it means for the decision actually in front of you, financially and emotionally, in the short term and the long view.
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Prefer to read on LinkedIn? Every issue also publishes to the LinkedIn edition (opens in a new tab) the same week.
Archive
Newest first
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03Oct 2026
The building is the decision.
Buyers spend weeks judging an apartment and an afternoon judging the building. With an exhibit on how two identical apartments diverge in cost and resale value because of the buildings they sit in.
Read → -
02Oct 2026
Waiting is a decision too.
Nobody waiting for a lower rate thinks of it as a decision. It is one, and it has a price. With an exhibit on what a year of waiting must earn back at today’s mortgage rates.
Read → -
01Sep 2026
Good information is not enough.
Almost no one is short of information. Most people are short of a decision. The first issue of this publication, with a break even exhibit built from published New York transfer, recording and closing costs.
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Issue No. 01 was the first edition published here. Earlier editions were published on LinkedIn (opens in a new tab) and remain available there.